Their signage goals were initially identified with the help of Sign Consultant Jan Padgett-Werdeo and the initial design concept was created on 11-14-17 by Creative Sign Company’s Bill Vandermause and honed in over the next two months.
Drews True Value was looking for a high end and creative monument, using real masonry, to compliment their business. The asymmetrical 11′-4″ x 10′-9″ monument features a 6′ x 4′ 10mm resolution full color Watchfire message center hanging flagmounted below a vibrant red cabinet with push thru acrylic logo. Oversized HDU hex bolts fit the business’ look and the message center is used to advertise everything from True Value paint to their countless fastener options.
“Before our new monument sign,” said owner Paul Drew, “our sales had been flat and our customer count had been down. In mid May our sign was installed and we immediately saw an increase in both sales and customer count. By the end of the year, we had enjoyed a 7% increase in sales. A great example of how drastically our sales changed when we used our Watchfire message center to advertise is our MS250 Stihl chainsaw. We sold three in a year. Then we advertised its new new sale price on our EMC and sold 10 over the next 10 days. It’s clear to me that people see it and respond immediately.”
“We show an image of a type of flower we have in stock, broadcasting that it attracts hummingbirds, and they sell out immediately! Recently, with the snow and ice, we advertised that we had rock salt and ice melter in stock and the response was instant.”
“What I like best about our Watchfire message center,” continued Drew, “is that it’s easy to use. We download a logo of a product we sell or upload a photo of the type of plant, and with the wireless connection, it’s out there instantly. It’s instant communication with current and potential customers.”